Blog It And They Will Come

If you're hoping for a "Blog it and they will come" field of dreams, you can forget that. Recent statistics from blog search engine Technorati show that a new blog hits the Internet every 7.8 seconds! Sheesh, talk about having to rise above the noise level to be heard, how in the world are you going to get eyeballs glued to your blog when there is so much competition out there?

Unlike e-zine subscriptions or autoresponder mailings, it's not the quantity of visitors that counts, it's the quality of the visitors as well as how often they return to continue reading your blog.

Quality, in this case, refers to how often they click on revenue-generating links in your blog and how often they buy something that you're blogging about. Of course, if you're operating an altruistic blog that has no revenue-generating features, then you are only concerned about how often the readers return to bask in the illumination of your knowledge, expertise, biting sarcasm or humor.

Either way, those are the two measurements of a successful blog. Now don't get me wrong, the number of readers is important, of course, but it's better to have 1,000 faithful readers who return regularly than it is to have 5,000 readers who come once and you never see them again after that.

There is no free traffic!

I love when bloggers say "I won't pay for traffic. I can get it for free". Nothing is "free" my friend. You will either pay for traffic with money or you will pay for traffic with your time. Neither way is "free".

So what you have to do is decide which of these situations describe you best:

A) You have more money than time.

If you are so blessed, then you need to develop an advertising plan to help you spend your money wisely. An advertising plan requires you to research the different advertising programs that are available, study the demographics of the traffic that you'll be receiving, make a budget, set up test purchases and analyze the final results.

Well, you don't HAVE to develop an advertising plan. You can always just throw money at different potential solutions and hope for the best. If you do that enough times then you will automatically end up in the "B" category of "more time than money" because all of your money will be gone and you still won't have any traffic.

B) You have more time than money.

You've got a great blog going, the few people who show up already absolutely love it, but you're in a financial crunch. Is there any hope for you?

Yep, there's plenty of hope. What you'll need though is a lot on ingenuity and the time to turn your smarts into traffic. Believe it or not, you should still develop an advertising plan because even though you're not spending cash, you are spending time. Time IS money and if you waste time then you're wasting opportunities to get traffic to your site.

No matter which way you end up paying for your traffic, time or money, you should first make an investment in buying some "knowledge" from people who have already been there, done that and got the T-shirt. That way you can spend less and get more bang for your buck or your time.

Written by: John Taylor

About the Author John Taylor is a prolific writer, he is the author of several Internet Marketing related eBooks, for example... http://Test-and-Track.com

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Search Engine Optimization - Advice and Tactic

Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.

Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages.

Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors - both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading.

Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page.

Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO twice - www.seoassistance.com/seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage.

Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run.

Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link.

Written by : Daniel Chow

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Article by www.SEOAssistance.com

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