Although Google looks at over 100 different criteria (which can change in importance over time) for ranking pages, here are the top aspects or elements that are currently deemed a “must-do” if you are serious about a top ranking. Other elements will be discussed later on that are also important.
The following are listed in approximate order of importance, with the first two items being more important than the others:
1. Keywords used in link text – both on your site and especially on other websites that point to your site. And the more links you have on other sites that point to your site and that contain your most important keywords, the better, all else being equal. (This is extra important if you are targeting broad, generic or otherwise “competitive” search terms)
2. Keywords used in the title of your Web pages (between the tags).
3. Keywords used in headings (H1,H2) and in the body of your Web pages.
4. The PageRank (PR) of your web pages, which in turn is dependent on the number of links that point to your site from other sites. The importance of these incoming links in turn is dependent on the PageRank of the linking page, which in turn is dependent on the number of incoming links to that page, and so on.
5. Web pages that contain at least 200 words of relevant text content. The more web pages on the site, the better chance of ranking well for a larger number of keyword phrases.
6. How often the content on your site is updated. You should update your site once a month if possible.
7. How fast you are obtaining new links (too many links too fast is a bad thing).
8. How old the site is, how old individual web pages are, and how old links to a site re. In general, the older the site and the older a link is, the better. So don’t wait unnecessarily before launching a new site, a new page or obtaining new links to your site.
Put simply, to rank well on Google, you need to optimize your website for your best keywords, get as many important and relevant sites to link to your site as you can, make sure the text of those links contain your best keywords, and don’t do anything that looks “unnatural”, “manipulative”, or “spammy” to Google.
(Source : Google SEO Secrets (How to Get a Top Ranking With Search Engine Optimization) written by Dan Sisson)
When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.
A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link. Thus creating a solid network connection. Google likes to see interconnectivity and will reward your website well for planning it this way.
There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted. When the Google robot goes through your website and finds a dead link it notes that you aren’t keeping good care of your website and punishes your web rank by reducing its point value. If you wish to know what your sites current point value is download The Google Toolbar and search for your website www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7.
Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.
Written by Jakob Jelling
About the author: Jakob Jelling is the founder of http://www.sitetube.comVisit his website for the latest on planning, building, promoting and maintaining websites.
Everyday, the Search Engines average 300 MILLION searches. In 2005, Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.
Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.
You'll need the top 3 components of optimizing your web site for top search engine rankings:
To achieve the best overall, long-term search engine positioning, three components must be present on your web site:
1. Content component (Your web page text.) 2. Link component (How you link your pages together.) 3. Link Popularity component (The in-bound links to your site.)
1) The Content Component
The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.
2) The Link Component - Internal Linking
The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.
3) The Link Popularity Component - Acquiring In-Bound Links
The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.
95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."
For example, the heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site http://www.google.com/technology/...
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.
Relevant Links: But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more "weight" than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site.
Here's what Google Developer Matt Cutts has to say about links...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Thematic incoming links from authority sites carry more weight than on-page optimization." ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Top 4 Strategies for Acquiring Links to Your Web Site:
Below are the four critical steps for achieving high rankings by acquiring text links to your web site...
1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition's web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool. http://www.seochat.com/seo-tools/pagerank-search/
2) Get more relevant links than your competition All links are not created equal. The best links are "relevant" links from web pages related to your keyword.
3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.
4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. "Anchor text" is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.
Here is an example of a link containing the keyword phrase "ERP Software" within the anchor text...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ F*R*E*E [ERP Software] white paper shows how to increase profitability and reduce inventory. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword "computers" and you'll find Apple and Dell computers rank numbers 1 and 2 in the Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word "computers" in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word "computers" in their text, yet they're ranking #1 and #2 at Google.
Relevant Links and PageRank Win!
The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.
Written by: Matt Hockin
About the author: Matt Hockin is President of Interactive Marketing, Inc., an Internet marketing consulting company providing web site optimization and search engine marketing services that "tune up" web sites for increased conversion rates, traffic, qualified leads, and profitability. For more information, visit http://www.interactivemarketinginc.com
So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
Impressions
Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:
-create more webpages, with relevant, focused content -create more links to your webpages -list your website/s under relevant categories in more directories -set up a directory of relevant sites on your website and accept relevant reciprocal links -write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories -advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.
Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.
Although you can't dictate which Adsense ads show on your site, you can influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.
Effective CPM
Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.
Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.
The Formula
So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:
-Build pages and websites on high paying topics for the best Effective CPM. -Format and place your Adsense ads for maximum Clickthroughs. -Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.
Written by: Dan Farrell
About the author : For a step by step detailed approach to creating 'residual income' with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets Youcan also subscribe for free to an e-course, "Hands Off Passive Income" and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz
One of the most fascinating aspects of the web is its dynamism. We all know that it develops at an astonishing speed - yesterday's craze is today's old news, and bigger and better things seem to be springing up every few days. Some of them crumble quickly into dust, while others seem destined to tower above the rest.
Naturally, search engines also follow this pattern. Some of the early search engine giants remain with us today, but many of them are gone - and every so often, a new champion seems to emerge. Recent years have seen the growth and development of a search engine that puts all others to shame. It might have once stood at the same level as its rivals, but there is no doubt that for now at least, Google rules the web.
Many of the companies we work with see more traffic from Google than all the other search engines put together, and there are more than a few Search Engine Optimisation services who focus almost exclusively on this one engine.
What is Google's secret? So why is Google so successful? The answer is simply that when a user goes searching on Google, they're likely to find what they're looking for, and more quickly than on any other search engine. Exactly how Google manages to do this is trickier to answer, as they tend to guard their secrets well. They don't want us to know too much about how they determine their search results, simply because they don't want anyone to be able to manipulate their own ranking.
Of course, human nature dictates that many of us aren't satisfied with this. We desperately want to be able to affect the ranking of our sites, and some of us will go to great lengths to do so. We work hard to find the perfect keywords, tweak our meta tags and optimise the content of our site to what we hope is Google perfection.
But recently, a new word has entered our vocabulary, and is surrounded by so much hype that very few people actually have a realistic understanding of what it is - or what it isn't. PageRank is where the attention is focused today, and many companies are determined to find a means of improving their magic number. "I want to be an eight," they say, as if PageRank was a dress size that they could grow into with the help of some heavy-duty calorie shots. Unfortunately, it's not quite as easy as that.
So what exactly is PageRank? There's a surprisingly simple answer: it is Google's way of estimating how important a web page is. On a basic level, Google decides that if one page links to another, the second page must be considered important. If one page on one site has 15,000 pages linking to it, it must be for a good reason, right?
Page Rank is about pages, not websites Let's begin by straightening out a few basic points. First of all, PageRank is assigned on a page-by-page basis. A whole website does not have this score, and different pages within a site can have very different PageRank values assigned. Another important point is that the rating (out of ten) assigned is essentially little more than an approximation of a given page's PageRank. The actual values cover a far greater range than zero to ten.
Before going any further, we should take a look at the most important point of all, often overlooked when we get caught up in the PageRank frenzy. PageRank is only one factor that Google takes into account when displaying the results of a search. There are still other factors of equal significance in performing well on Google - so don't make the mistake of thinking that you would live happily ever after if your PageRank was a little bit higher. Other factors include a page's title, and the use of keywords within the page's text - not in the keyword meta tag.
PageRank is still one of Google's more ingenious strategies, and is certainly one of the many reasons that it stands head and shoulders above the rest. Partly, this is due to a combination of two factors. Firstly that the very nature of PageRank is difficult (but not impossible) to manipulate, and secondly that the exact details of how the value is assigned is a closely guarded secret.
However, there is one very useful source of data - an academic paper detailing the formula used to calculate PageRank from Google's early beginnings as a university project. This formula will have certainly been altered and expanded over the years, but it is generally accepted that it still represents the essence of their PageRank system
The Page Rank Formula The exact details are lengthy, and far beyond what I am capable of dissecting. But the basic formula is as follows:
PR(A) is the PageRank of a particular page (A) - not a website as a whole.
1-d is the dampening factor, as explained below.
PR(T1) is the PageRank of the page that links to our (A) page, and C(T1) is the number of links contained on that same page.
The formula is repeated throughout every single page that contains a link to this (A) page.
Two important points to take into account. First of all, if you're thinking that the formula would in practice be an infinite loop, then you're correct. This is the very nature of the web itself, and is also why Google has introduced the so called dampening factor.
The second point concerns the way that PageRank is awarded by one page to another. The generally accepted means of understanding this is to consider that a given page has, according to its own PageRank, a certain amount of voting power. If the page in question links to five other pages, then each of the pages being linked to receive their PageRank "award" of one fifth of the original page's voting power. It's also worth noting that the number of links on a page includes a website's internal links.
Link farms don't work This makes it quite obvious that the so-called link farms, where each page of a website contains many hundreds of links in an attempt to artificially boost so called "link popularity", are doomed to fail from the start. In addition to this, Google has its own system for not only minimising the effect that these sites have, but eliminating it altogether. As the formula shows, PageRank works as a multiplier of a site's overall value, so Google has made sure that link farms have their own value of zero - which means that a link from them counts for nothing, quite literally.
There is a scare story doing the rounds which claims that being listed on link popularity sites, or for that matter any site with a large number of links, can get your site penalised or even banned from Google. This is simply not the case. If it were, you'd effectively be able to wipe-out your competition's Google presence with one afternoon's work. It doesn't work that way.
Having links to your web pages on sites with a low page rank and a large number of links means that the benefits are quite effectively minimised to zero. But this will not detract from your current PageRank at all.
Obviously, what people really want to know is whether PageRank can be manipulated. In the past it was often considered impossible to do so, but nowadays this is not always the case. There are two simple factors involved: Firstly: who links to you, and how they choose to do so. Secondly: your own website's navigation and internal links.
Clearly, the sheer number of pages linking to you will not influence your PageRank. Of far greater importance is the PageRank of each of these pages, and how many links appear on them. Common sense certainly needs to be applied here. In theory, one simple way to improve your PageRank might be to have Microsoft link to you from the front page of their website. In practice, this might be a little difficult to achieve.
It is already quite clear that linking out to another website, even if it opens in a new browser window, actually involves potentially giving away a lot more than a little space on your website. My advice would be to look at your link exchanges as you would your food. You always want to make sure you're not leaving yourself hungry, and if you do choose to share, be selective. Exchanging a piece of your sirloin steak for a small piece of stale bread, shared between hundreds of people, is far from an even trade. If you're doing so to help another site, as an act of charity, then this is fine and well, as long as you know what you're giving away. Choose wisely.
Well-known websites and their PageRank Now that we have a basic understanding of how PageRank works, let's take a look at some of the more well-known websites on the web today, and see how their main pages perform.
Finding out a page's PageRank is couldn't be simpler. Follow the link to Services and Tools from the Google home page, and find the Google Toolbar. After installing the software, a bar appears at the top of the browser showing a value for each page you're visiting. Hold the mouse over the bar, and you'll be told the page's PageRank - a score out of ten. As already mentioned, this figure is little more than a representation of a page's actual PageRank.
Not surprisingly, very few pages score ten out of ten, and those that do includes the likes of Microsoft, Yahoo, Google itself, AltaVista, Adobe, AOL, Mozilla.org and others. In other words we're looking at the biggest of the biggest websites - and not something that most of us could ever hope to achieve!
Of course, there is a simple reason that search engines and directories have such a high PageRank. Not only do they link to a huge, ever-growing list of sites and pages, but more importantly, a truly staggering number of these sites and pages link back to them. When you consider the importance of reciprocal linking, you start to understand why they do so well. With Adobe, you only need to consider the sheer number of web pages out there that link to a PDF file (with links to Adobe for their free reader software), and you will see why they have achieved such a high number.
A nine out of ten score still puts you within a very small minority of the web. Should you be able to achieve this high a PageRank, you'll be rubbing shoulders with the likes of MSN, BBC News, Winzip and Internet.com. We're talking about the web's upper classes here - not really attainable for the majority of normal website owners.
Eight out of ten starts bringing you to the "reachable" web. You'll find sites such as CNN, TuCows, Simtel, the Association of Shareware Professionals, the Shareware Industry Conference site and Lockergnome.
A PageRank of seven is starting to appear reasonably attainable, as long as we're willing to work hard on the content and reputation of our site. The sevens include companies such as D-Link, MSNBC, CNET's Download.com and our very own SharewarePromotions.com.
Don't lose your perspective! At this point, a little perspective might be in order. A critical point to remember is that PageRank only plays a part in performing well in Google. PageRank's primary aim involves ranking the results of a search - but in order to show up in the search to start with, your site needs to be properly optimised and have good, solid content. So contrary to popular belief, the era of Search Engine Optimisation is far from over. It's only had a new, interesting factor thrown into it.
Finally, a note of caution. This article has been an attempt to very briefly summarise an enormously complicated subject. Aside from constraints of space, much of the workings of PageRank remain shrouded in mystery. The ideas presented are based on available data, known facts, speculation and my own experience - but none of it should be considered as insurmountable fact!
PageRank is undoubtedly an important factor in how much traffic you will receive from Google. It is, however, merely one component in your arsenal of tools to win the battle for one particular search engine. Even with the constantly evolving web, and the ever-tightening systems employed by the search engines to quantify the usefulness of a website, content is still by far the most important factor, and will invariably form the base on which everything else is built. Be seen, be sold.
Written by: Dave Collins
About the author: Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.comand http://www.davetalks.com
Yesterday one of my friends ask me how to increasing Google Page Rank from 0 to 3. (My other blog [Unsolved Mysteries...] now have PR 3). Well, i'm not sure either. Because i'm just doing my routine internet activity such as reply all my visitor's messages n write a content regularly. And after that i surf through world wide web n find an informative article about increasing Google Page Rank. And this is the article that i've found. I hope this article can solve your problem about Google Page Rank.
How my page rank went from 0 to 5 in one update. How yours can too. written by: Joe Balestrino
This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it worked, I designed a new site just for this purpose. Before you shell out money for an ebook, software, or CD telling you how to do this; read this article. If you achieve great results after following my advice and feel it was worth some money, feel free to write me a check for any amount you choose. I 'll add my own zeros.ļ
Page Rank. We all know what is. We all want to rank higher. Higher rankings mean a lot of things to a lot of people. To web masters it means achievement. They have accomplished a move in the right direction. A high page rank to a website owner is money in the bank. It is also an impressive accomplishment. To other website owners your page rank may be a source of envy.
To Google your page rank means quality, importance and relevancy. It lets Google know you are a viable resource and a valuable asset. Google takes your Page Rank and combines it with their text-matching techniques. This, combined with a page¡¦s content and the content of the pages linking to it, determines if your site is a good match. So, a higher Page Rank will certainly help you on Google.
As for surfers. Most of them could care less about your Page Rank. In fact, many of them don't even know what it is. However, those that do use it in a different way. Some use it as a way to unofficially gauge your credibility.
Ok, I am sure you've been wondering when I was going to tell you about how to achieve a ranking like I did. I went from a 0 Page Rank to a 5. Now, mind you, I did not purchase any links from high ranking sites, or any sites for that matter. I did not launch a link exchange program. I did exchange links with about five directories related to my site¡¦s topic, but that was it. Actually, 97% of my links are all one-way links (links pointing to my site).
So, how did I do it? Any ideas? If you know SEO you may already know the answer. Link Farms? Of, course not. We know Google will frown on that method. Did I design or optimize sites and add my URL? Hmmm..Yes! However, that is a small percent of the success. SEO companies don¡¦t usually add their URL to sites they have optimized. Ok, so what else?
Content? Yes, content is king as always. Content is what was used to help boost my ranking. But how?
I create articles. These are quality articles, just like the one you are reading now. These articles were not generated from any program. I authored the content from my own knowledge and researched over 100 web sites that accept articles in my area of expertise. SEO happens to be a very popular topic. These sites agree to post my articles on their site, along with my url(s). Many of these sites have a decent Page Rank of their own. Their rank will transfer over to my site. Also, as time goes by, those articles will have a PR effect of their own which will transfer to my site(s). Don¡¦t forget, other people may pick these articles up and use them on their site as well. They will also include my URL(s) on their sites. Now, if I do 100 sites a week times four articles a month, that's at least 400 articles a month. The last Google update was 86 days, the longest has been 111. That could lead to 1200 or more links between updates. What will Google think about all these links at once? They¡¦ll love it! Content, quality, one way links. I also promoted my blogs and my website in some of my articles. This way, they too have their own PR generating effect. They also link to my site and my site to them. This, in turn, increased the PR to them as well. At the time of this article and the most recent Google update, one of my blogs went from 0 to 3 and the other 0 to 4 all in the same update.
These tips should help you increase your page rank. The hardest part will be creating content related to your field and finding sites that will post your work. You can always hire writers and/or article submission services. Here's to the next Google update. Cheers!
About the author: Joe is owner of http://www.mr-seo.com check out his site for a FREE SEO site Evaluation. You can read the latest SEO news on his blog http://mrseonewz.blogspot.com/ to read more of his articles visit http://mr-seo.blogspot.com/
If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option... What if you could get your content for free? And not just a little bit of content; a lot! What if you could get an almost unlimited supply of keyword rich, expertly written content, specific to your subject matter, absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here's the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single cent...
Yes, content gives you a great ranking
Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:
Point 1 - In Google's own words, one of the keys to a high ranking is to "create a useful, information-rich site" (from “Google Information for Webmasters” - http://www.google.com/webmasters/guidelines.html).
Point 2 - Google insider, codenamed 'Google Guy', advocates a list 26 steps to building a high ranking site. Step 5 of the list says, "build one page of content and put online per day at 200-500 words" (from Brett Tabke's "26 steps to 15k a Day" - http://www.searchengineworld.com/misc/guide.htm, advocated by Google Guy in a WebMasterWorld QA session - http://www.webmasterworld.com/forum30/29727-6-10.htm).
But why does content give you a great ranking?
I won't go into any further detail about IF Google loves content. I will, however, briefly explain WHY. Google's love affair with content is based on two key attractions:
1) Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember, that's the whole reason Google exists - to help people find useful information. The more helpful Google's results, the more traffic (and revenue) it gets.
2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because this makes them useful to their visitors (thereby developing site loyalty), and they gain credibility and authority because they're associated with you.
So how can you get free content for your website?
Three words: 'free reprint articles'. There are hundreds of thousands of people out there writing high quality, helpful, informative articles on virtually every topic imaginable, then giving these article away to any webmaster who wants to publish them on a website. In exchange for the article, the author asks only that you retain the author bio at the end, complete with all links (e.g. "Glenn Murray is an SEO Copywriter and Article Submission Specialist...).
To find free content for your website, simply visit any one of hundreds of 'article banks' on the Internet such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www.articleblast.com. Browse or search for the subject you're interested in, then take the article(s) for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website (using RSS).
Alternatively, you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again, it's absolutely free! Some of the better known distribution lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com/group/Free-Reprint-Articles.
TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more - just do a search for "free reprint articles", "article submission", "article submission site", "submit article", "article submit site", "free articles", or "free content". You may even find a site or list which only deals in articles relating to your particular subject matter.
Why is it free?
Why are these authors giving their articles away? Because it helps the author's own search engine ranking. It's a promotional activity known as 'article PR'. As explained above, Google loves sites with lots of links pointing to them. Every time their article submission is published, the author gets another link to their website. In fact, if the article is really good, it may be published hundreds of times. And each time, it's another link to the author's website. Put simply, article submission is a writer's free pass to the top of the search engines. (In this sense, the "PR" in article PR stands for PageRank.)
Furthermore, like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" in article PR stands for Public Relations.)
How do I know if the quality is good?
It's a process of natural selection. The better the article submission, the more often it will be published, so it's in the author's interest to write and submit articles of the highest quality. Of course, this doesn't always happen, but in most cases, you'll be reviewing the articles before you post them anyway, so if you discover one that's not up to scratch, don't use it.
In time, you'll become familiar with the authors who consistently put out good quality content - you may even find enough of them that you don't need to go looking for content from anyone else...
Where do I put the free content?
Most people put the articles in an 'Articles' or 'Resources' section on their website, but you can put them anywhere you like.
How much free content should I use?
As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content, then give it to them.
But what about the duplicate content issue?
It's not an issue!
There's a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages (on different sites) is the same, the one with the higher PR will be shown and the other one will not.
Whether or not this theory is true is still a hot topic in search engine circles, but regardless, it doesn't affect people publishing free-reprint articles. When you publish the article, just make sure you have unique content around it. Generally, it's enough to have your own unique introduction to the page (which may be common to all pages), and your own navigation elements, headers, footers, sidebars, logos, images, etc.
Conclusion
Free reprint articles are a great way for you to achieve a high ranking. And you don't have to pay a cent! So what are you waiting for?
Happy reprinting!
About the author:
* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He owns article submission service Article PR and copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com Visit http://www.DivineWrite.comor http://www.ArticlePR.comfor further details, more FREE articles, or to download his FREE SEO e-book.
Indonesian Translation :
Tips Mendapatkan Peringkat 10 Besar Tanpa Membayar Satu Sen-pun
Jika ada satu hal yang Google sukai, itu adalah konten dari blog/situs. Memang benar, suatu situs web yang kaya konten hampir dipastikan mendapat peringkat yang tinggi.. Tetapi bagaimana caranya mendapat konten itu? Anda dapat menulisnya sendiri, tetapi akan mengambil banyak waktu. Anda dapat membayar seorang copywriter untuk menulisnya untuk anda, tetapi hal itu membutuhkan banyak uang. Seandainya ada pilihan lain...Bagaimana jika Anda bisa mendapat isi tersebut secara gratis? Dan tidak hanya sangat sedikit ; tapi banyak! Bagaimana jika Anda mendapatkan satu sumber hampir tak terbatas yang kaya konten, ditulis secara profesional, dikhususkan pada suatu materi subyek, sama sekali tak dipungut biaya? Akankah Anda mengambilnya dan meng-upload pada situs Anda secara instan? Tentu saja Anda bisa! Lanjutkan membaca bagaimana Anda dapat mencapai peringkat sepuluh besar di dalam mesin pencari tanpa membayar satu sen pun...
Ya, konten memberi anda suatu peringkat yang besar Konten adalah raja. Hal ini sudah secara luas diakui sebagai fakta, tetapi jika Anda ingin diyakinkan lebih lanjut, pertimbangkan dua poin berikut ini :
Poin 1 :
Menurut Google, salah satu kunci mencapai ranking tinggi adalah dengan menciptakan konten situs yang berguna dan kaya informasi( dari “Google Information untuk Webmasters” -http://www.google.com/webmasters/guidelines.html).
Poin 2 :
Orang dalam Google, dengan kode nama 'Google Guy', membuat suatu daftar dengan 26 langkah-langkah untuk membangun suatu situs dengan peringkat tinggi Langkah ke-5 dalam daftar disebutkan, "buat satu halaman konten dan upload ke situs Anda secara online yang berisi 200-500 kata tiap harinya" (dari Brett Tabke's "26 langkah menuju 15k per Hari" -http://www.searchengineworld.com/misc/guide.htm, yang didukung oleh Google Guy di suatu sesi WebMasterWorld QA - http://www.webmasterworld.com/forum30/29727-6-10.htm
Tetapi mengapa konten memberi Anda suatu peringkat yang tinggi? Saya tidak akan menjelaskan lebih lanjut detil tentang BAGAIMANA Google mencintai konten. Bagaimanapun juga, saya akan dengan singkat menjelaskan KENAPA. Hubungan asmara Google dengan konten didasarkan pada dua kunci :
1) Google menyukai situs dengan banyak konten karena hal itu mengasumsikan bahwa mereka menyediakan banyak informasi bermanfaat. Dan ingat, itulah alasan utama Google dibuat -untuk membantu orang-orang menemukan informasi bermanfaat. Semakin banyak hasil-hasil pencarian Google, semakin banyak traffic (dan pendapatan) yang didapatkan.
2) Google menyukai situs dengan banyak “link” yang menuju mereka karena ini berarti webmaster lain benar-benar memperhatikan situs tersebut, dan Google mengasumsikan, ini berarti konten tersebut bermanfaat. Dan secara alami, jika Anda menciptakan suatu situs yang bermanfaat, webmaster lain akan membuat “link” yang menuju pada situs Anda, karena ini membuat mereka berguna bagi pengunjung - (dapat menarik pengunjung situs yang setia), dan mereka mendapatkan kredibilitas dan kewenangan karena mereka dihubungkan dengan Anda. Maka bagaimana Anda mendapat konten cuma-cuma untuk situs web Anda?
Tiga kata : 'artikel cetak-ulang gratis'. Ada ratusan ribu dari orang-orang di luar sana menulis artikel bermutu tinggi, sangat menolong, informatif di hampir setiap topik yang dapat dibayangkan, lalu memberi artikel ini kepada setiap webmaster yang ingin menerbitkannya di suatu situs web. Sebagai gantinya dengan artikel tersebut, pengarang hanya meminta Anda mencantumkan biodata pengarang pada akhir artikel, lengkap dengan semua “link” ( contoh "Glenn Murray adalah seorang SEO Copywriter dan Spesialis Artikel Submisi...).
Untuk menemukan konten gratis untuk situs web, dengan mengunjungi salah satu dari ratusan 'bank artikel” di Internet seperti http://www.ezinearticles.com, http://www.goarticles.com, atau http://www.articleblast.com. Telusuri atau carilah pokok materi yang membuat Anda tertarik, lalu ambil artikel tersebut secara cuma-cuma. Sama sekali gratis. Sebagian dari situs ini akan bahkan mengirimkan artikel-artikel tersebut secara rutin pada situs web Anda (menggunakan RSS).
Pilihan alternatif, anda dapat mendaftar (sign-up) kepada setiap daftar distribusi artikel dan mendapatkan artikel-artikel tersebut langsung menuju inbox email Anda. Sekali lagi sama sekali gratis! Sebagian daftar distribusi artikel yang dikenal dengan baik termasuk (http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, dan http://groups.yahoo.com/group/Free-Reprint-Articles)
TIP: Bank-bank artikel dan daftar distribusi tersebut di atas hanyalah ujung gunung es terapung. Ada ratusan lebih – tinggal lakukan pencarian di Google Search mengenai "free reprint articles", "article submission", "article submission site", "article submit site", "free articles", atau "free content". Anda bahkan mungkin menemukan suatu situs atau daftar artikel-artikel yang berkenaan dengan pokok materi tertentu..
Mengapa gratis?
Mengapa pengarang-pengarang ini yang memberi artikel-artikel mereka? Karena itu membantu peringkat mesin pencari pengarang tersebut. Ini merupakan suatu aktivitas promosional yang dikenal sebagai 'artikel PR'. Seperti yang dijelaskan di atas, Google menyukai situs dengan banyak “link” yang menuju mereka. Setiap kali penawaran artikel mereka diterbitkan, pengarang mendapatkan “link” lain menuju situs web mereka. Sebenarnya, jika artikel itu benar-benar bagus, bisa saja diterbitkan ratusan kali. Dan setiap kali itu adalah “link” lain yang menuju situs web pengarang itu. Lebih mudahnya, penawaran artikel adalah suatu karcis masuk gratis menuju puncak mesin pencari. (Dalam hal ini, "PR" di dalam artikel PR adalah PageRank.)
Lebih lanjut, seperti humas tradisional, artikel PR juga mewakili suatu kewenangan karena artikel-artikel Anda secara luas diterbitkan. Dan Anda membuktikan keahlian Anda dan dengan bebas berbagi pengetahuan Anda, pembaca akan mempercayai dan akan setia kepada Anda. (Dalam hal ini, "PR" di dalam artikel PR mewakili Public relations (Humas).)
Bagaimana saya mengetahui jika kualitas artikel tersebut bagus?
Hal ini merupakan suatu proses seleksi alam. Semakin baik penawaran artikel, semakin sering artikel itu akan diterbitkan, jadi hal tersebut ada pada minat pengarang itu untuk menulis dan menawarkan artikel berkualitas tinggi. Tentu saja, ini tidak selalu terjadi, tapi dalam banyak kasus, anda harus meninjau ulang artikel-artikel tersebut sebelum anda melakukan posting artikel tersebut bagaimanapun juga, maka jika anda menemukan satu yang menurut Anda tidak menarik, jangan menggunakan artikel tersebut.
Pada waktunya, Anda akan menjadi terbiasa dengan pengarang-pengarang yang secara konsisten membuat isi berkualitas baik -anda bahkan bisa menemukan cukup banyak dari mereka bahwa anda tidak perlu lagi mencari isi untuk situs Anda dari siapapun selain itu...
Di mana saya menaruh konten gratis tersebut?
Kebanyakan orang menaruh artikel pada bagian ' Articles atau 'Resources’ di situs web mereka, tetapi anda dapat menaruhnya di mana pun yang Anda suka. Berapa banyak konten gratis yang perlu saya gunakan? Sebanyak yang anda kehendaki atau sebagian kecil yang Anda mau. Itu semua bergantung pada kebutuhan Anda dan kebutuhan pengunjung situs web Anda. Jika pengunjung Anda mengharapkan bahwa sedikitnya sebagian isi dari situs Anda adalah isi asli, lalu berikan saja kepada mereka.
Tetapi bagaimana jika konten tersebut adalah duplikat?
Itu bukanlah suatu terbitan!
Banyak yang memperbincangkan tentang bagaimana Google menghukum isi duplikat. Teori-nya adalah bahwa jika mayoritas isi pada dua halaman web yang berbeda (pada situs yang berbeda) adalah sama, satu dengan PR yang lebih tinggi akan ditunjukkan dan yang lain tidak.
Benar atau tidaknya teori ini masih menjadi topik panas di dalam suatu lingkaran mesin pencari, tetapi, itu tidak mempengaruhi orang-orang menerbitkan artikel-artikel cetak-ulang gratis. Ketika Anda menerbitkan artikel, pastikan Anda mempunyai isi yang unik. Secara umum, itu cukup untuk memiliki pengenalan diri Anda sendiri yang unik dan unsur-unsur elemen navigasi Anda sendiri, header, footers, sidebars, logo-logo, gambar, dll.
Kesimpulan
Artikel cetak-ulang adalah suatu cara yang bagus bagi Anda untuk mencapai peringkat yang tinggi. Dan Anda tidak harus membayar satu sen pun! Lalu apa yang Anda nantikan?
Selamat mencetak ulang!
Tentang pengarang : Glenn Murray adalah seorang website copywriter, SEO copywriter, dan artikel submission dan spesialis artikel PR. Dia memiliki studio Divine Write yang melayani artikel submission, dan cetak-ulang Artikel PR. Kontak : Sydney +612 4334 6222 atau email : glenn@divinewrite.com. Kunjungi situs : http://www.DivineWrite.com atau http://www.ArticlePR.com, untuk detail lebih lanjut, artikel GRATIS yang lebih banyak, atau download e-book SEO GRATIS.
