Different Kind of Keywords

Keyword can be classified into three categories :

-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

#Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

#Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

#Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

Written by : Rakesh Ojha

About the author:
Rakesh Ojha have been into SEO field for the last 4 years. He’s work as Manager - Online Marketing in an indian Firm - Mosaic Services(http://www.mosaic-service.com)

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12 Reasons Why You Need A Blog

"Why Should I Blog? I Simply Don't Get It"

This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.

Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this :)

#1 - You Do Not Need To Know HTML

One of the biggest hurdles many hopeful website creators face is they don't know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.

#2 - You Are 'Forced' To Keep Your Content Fresh

Blogs are essentially online diaries. It doesn't make sense to write in your diary every month or two. Similarly, running a blog itself 'forces' you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.

#3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines

Search engines love fresh content. But that's not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.

All sections of your blog are linked together. The terms used as link 'anchors' are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as 'search engine spider bait'.

#4 - You Get A Built-In Linking Structure

With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It's quite easy for a visitor to get 'lost' within your blog... without ever leaving it.

Calendars link to posts on specific dates. 'Recent Post' listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap!

#5 - You Generate Multiple Content-Rich Pages

Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content!

#6 - You Can Keyword-Optimize Your Blog Extensively

All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names.

#7 - You Create An Online Community

If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot!

#8 - You Initiate Conversations With Readers

Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that's already interested in your subject or theme. This conversation will be priceless to you, the blog owner.

#9 - Your 'Inbound Link' Process - Trackbacks

Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you'll also get extra traffic from other sources.

#10 - You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.

#11 - You're Creating Stuff Search Engines LOVE

Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine's prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be.

#12 - You Get 'Alternate' Traffic Sources

Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they 'talk' about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become 'alternate' traffic sources - for YOU!

Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it's effortless and costs you nothing!

Written by: Dr.Mani Sivasubramanian

Not yet convinced? Well, then maybe blogging isn't quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised.

About the Author Dr.Mani Sivasubramanian is author of 'Blog Profit Ideas Exposed - 33 Ways To Profit From Blogs" - http://www.BlogProfits.com - and 'How To Profit From RSS Feeds" - http://www.RSS-Marketing.com and publishes 8 different 'niche' blogs and has been reporting on marketing with blogs and RSS feeds since 2001.

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Increase Your Google Page Rank

Yesterday one of my friends ask me how to increasing Google Page Rank from 0 to 3. (My other blog [Unsolved Mysteries...] now have PR 3). Well, i'm not sure either. Because i'm just doing my routine internet activity such as reply all my visitor's messages n write a content regularly. And after that i surf through world wide web n find an informative article about increasing Google Page Rank. And this is the article that i've found. I hope this article can solve your problem about Google Page Rank.

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How my page rank went from 0 to 5 in one update. How yours can too.
written by: Joe Balestrino

This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it worked, I designed a new site just for this purpose. Before you shell out money for an ebook, software, or CD telling you how to do this; read this article. If you achieve great results after following my advice and feel it was worth some money, feel free to write me a check for any amount you choose. I 'll add my own zeros.ļ

Page Rank. We all know what is. We all want to rank higher. Higher rankings mean a lot of things to a lot of people. To web masters it means achievement. They have accomplished a move in the right direction. A high page rank to a website owner is money in the bank. It is also an impressive accomplishment. To other website owners your page rank may be a source of envy.

To Google your page rank means quality, importance and relevancy. It lets Google know you are a viable resource and a valuable asset. Google takes your Page Rank and combines it with their text-matching techniques. This, combined with a page¡¦s content and the content of the pages linking to it, determines if your site is a good match. So, a higher Page Rank will certainly help you on Google.

As for surfers. Most of them could care less about your Page Rank. In fact, many of them don't even know what it is. However, those that do use it in a different way. Some use it as a way to unofficially gauge your credibility.

Ok, I am sure you've been wondering when I was going to tell you about how to achieve a ranking like I did. I went from a 0 Page Rank to a 5. Now, mind you, I did not purchase any links from high ranking sites, or any sites for that matter. I did not launch a link exchange program. I did exchange links with about five directories related to my site¡¦s topic, but that was it. Actually, 97% of my links are all one-way links (links pointing to my site).

So, how did I do it? Any ideas? If you know SEO you may already know the answer.
Link Farms? Of, course not. We know Google will frown on that method. Did I design or optimize sites and add my URL? Hmmm..Yes! However, that is a small percent of the success. SEO companies don¡¦t usually add their URL to sites they have optimized. Ok, so what else?

Content? Yes, content is king as always. Content is what was used to help boost my ranking. But how?

I create articles. These are quality articles, just like the one you are reading now. These articles were not generated from any program. I authored the content from my own knowledge and researched over 100 web sites that accept articles in my area of expertise. SEO happens to be a very popular topic. These sites agree to post my articles on their site, along with my url(s). Many of these sites have a decent Page Rank of their own. Their rank will transfer over to my site. Also, as time goes by, those articles will have a PR effect of their own which will transfer to my site(s). Don¡¦t forget, other people may pick these articles up and use them on their site as well. They will also include my URL(s) on their sites. Now, if I do 100 sites a week times four articles a month, that's at least 400 articles a month. The last Google update was 86 days, the longest has been 111. That could lead to 1200 or more links between updates. What will Google think about all these links at once? They¡¦ll love it! Content, quality, one way links. I also promoted my blogs and my website in some of my articles. This way, they too have their own PR generating effect. They also link to my site and my site to them. This, in turn, increased the PR to them as well. At the time of this article and the most recent Google update, one of my blogs went from 0 to 3 and the other 0 to 4 all in the same update.

These tips should help you increase your page rank. The hardest part will be creating content related to your field and finding sites that will post your work. You can always hire writers and/or article submission services. Here's to the next Google update. Cheers!

About the author:
Joe is owner of http://www.mr-seo.com check out his site for a FREE SEO site Evaluation. You can read the latest SEO news on his blog http://mrseonewz.blogspot.com/ to read more of his articles visit http://mr-seo.blogspot.com/

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